Custom Chrome Europe Dealer Show 2012 Cancelled

| Jan 13, 2012 | 0 comments


Well, Friday the 13th has struck again!

The surprise news comes from CCE Headquarter Bad Kreuznach and was made to support CCI in California where re-structuring is taking place with the task of adapting CCI’s US operations to the necessities of the current American market situation.

In 2011, Custom Chrome Europe has enjoyed another record sales year and great success in both the European Custombike market as well as the great support for the Dealer Show at Mainz, which in the last decade has become one of the most important Custombike events in the European Bike Show calendar, thanks to the attending builders, CCE suppliers, CCE customers and Custombikepress. The glamourous event has given the European Custombike scene a high class showcase for
their ingenuity and creativity and has been published worldwide.

Preparations for the 2012 event were well underway and in the final stages, when announcements from CCI Headquarters forced a sudden
change of plans. “It was a really tough decision to make a break in such a successful series”, states Andreas Scholz, Managing Director Custom Chrome Europe GmbH, and adds “but we can not celebrate a party when our parent company is forced to lay off employees. It is our duty to help them in a challenging time and fortunately Custom Chrome Europe’s business is solid to enable us to help.“

Custom Chrome Europe’s business is not affected by the decision, as the European 2012/2013 Catalogue, again in 5 languages, is ready to be printed and European business is running strong. CCE will also continue ongoing activities that support the scene, such as the “Rookie of the Year“ contest on facebook.

“We will meet our customers at their national events which we will attend with our new show booth concept and we will continue the Custom Chrome International Bike Show Series at the other already announced events.”, says Scholz

For additional questions, contact: axel_scherer@customchrome.de • Phone +49 (0) 671 88888 201

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